I recently had the opportunity to capture the beautiful floral setup by North Yorkshire florist, Wedding & Events Floral Design at the Fig House at Middleton Lodge. I asked Jane, the mastermind behind the company, a few questions to get to know a little more about her work and process. Read on to find out more!
How and when did you get started in the floral industry?
I came into floristry quite late in life after an initial career in Retail Management and created Wedding & Events Floral Design in 2012 after having been asked to create wedding flowers for family and friends.
What attracted you to floristry?
Having always had an inherited love of flowers & gardening it seemed a natural choice when I was looking for a career change. I had no idea what hard work it is, but to see your bride’s face when she first sees her bouquet or styling is pay back for all the long, hard hours.
What does a typical wedding day look like for you?
A typical wedding day starts very early, usually 4am and this is after a full week of preparation. My team and I take delivery of the bridal flowers usually on a Tuesday for a weekend wedding and can spend up to 4 hours conditioning them. Wednesdays and Thursdays are centrepieces/urns etc designing days with Fridays being the day the bouquets and any other designs needed are made. So on the wedding day we finish off the buttonholes/flower crowns & corsages, pack the van, drive to the venue, unpack the van, deliver the bridal flowers to our bride and then place the ready made designs and style the tables and create any designs that are needed in situ. This can typically take us up to 1pm so on our way home we stop for something to EAT! Then the next day we return again back to the venue early morning to dismantle and collect any hired items, pack the van, drive back to the studio and then unpack again!
What is your favourite flower to work with?
I do love a Hydrangea but I also love Stocks for their scent.
Whose wedding would you most like to work on? Past, present or future.
Being an older mum of a 24 year old, I do hope my son doesn’t follow in his parents lateness in getting married, as I would dearly love to create his wedding flowers & styling.
If you could give a couple one piece of advice about their wedding flowers what would it be?
My advice would be for them to choose their flowers & styling to suit and enhance their venue. Wanting rustic/hessian themed designs in a stately home ballroom or extravagant crystal candelabra designs in an old barn really doesn’t work. Make sure that their chosen florist knows their venue or has worked there before.
To find out more about Wedding & Events Floral Design and see more of their amazing work, click here!